ONLINE CAMPAIGN
 
 

+58%

interaction increase YOY 

+206%

increase in sales YOY  

+147%

increase in the quotation rate YOY

STORIES BACKGROUND

Lancôme's goal was to develop its sales by focusing on Chinese consumers (expatriates and tourists).

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COOPERATION MECHANISM

We decided to implement an 11-day campaign, offering our application users 25% discount on the entire shop. This campaign was then relayed on the eCentime application and shared on our social networks. The following actions were undertaken

SHARING

Sharing promotion on ECENTIME application & website using the "bring to the fore" service three times.

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Sending

Sending mobile Push notifications to the users of the application and setting up banners.

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Sharing

the offer on our Official WeChat Account through Moments feature.

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