QUARTERLY CAMPAIGN
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+1M
Impression
3
Months non-stop Ambassador Activities
STORIES BACKGROUND
Elgydium's goal was to develop long-term customer loyalty.
COOPERATION MECHANISM
Ambassador Activities
Through the Ambassadors Activity, the number of posts about “Elgydium” has increased from 174 to 249 posts, the audience coverage reached 180K+. Posts place in a very high position among the relative keywords search results, such as “French Toothpaste”
Sourcing - Offline Event
(Pierre Fabre X ECENTIME X Citypharma)
Chinese KOLs / KOCs living in France, Europe and China was invited for a private offline event: a meeting with the brand's executives, demonstration of the products with personalised activities and visit of a parapharmacy (Citypharma) to see the products in a physical store.
KOLs / KOCs were able to share a positive image of Elgydium and "educate" their community about the brand and their products.