ELGYDIUM

QUARTERLY CAMPAIGN

+1M

Impressions

Months

3

Ambassadors

Elgydium's goal was to develop long-term customer loyalty.

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Ambassador activities

Through the Ambassadors Activity, the number of posts about “Elgydium” has increased from 174 to 249 posts, the audience coverage reached 180K+. Posts place in a very high position among the relative keywords search results, such as “French Toothpaste”

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Offline Event - Sourcing
(Pierre Fabre x ECENTIME x Citypharma)

Chinese KOLs / KOCs living in France, Europe and China was invited for a private offline event: a meeting with the brand's executives, demonstration of the products with personalised activities and visit of a parapharmacy (Citypharma) to see the products in a physical store.

KOLs / KOCs were able to share a positive image of Elgydium and "educate" their community about the brand and their products.

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