Elgydium's goal was to develop long-term customer loyalty.
Through the Ambassadors Activity, the number of posts about “Elgydium” has increased from 174 to 249 posts, the audience coverage reached 180K+. Posts place in a very high position among the relative keywords search results, such as “French Toothpaste”
Offline Event - Sourcing
(Pierre Fabre x ECENTIME x Citypharma)
Chinese KOLs / KOCs living in France, Europe and China was invited for a private offline event: a meeting with the brand's executives, demonstration of the products with personalised activities and visit of a parapharmacy (Citypharma) to see the products in a physical store.
KOLs / KOCs were able to share a positive image of Elgydium and "educate" their community about the brand and their products.