Dernière mise à jour : 30 juin 2021
Increase your online visibility to reach Chinese consumers
HOSTED on Zoom, on May 12, 2021
DURATION: 30 minutes
Last digital trends
Xiaohongshu : the new generation shopping guide
PART ONE: Four foreign brands mastering China digital trends
PART TWO: Red : the new generation shopping guide
PART THREE: Interview of 巴黎小胡桃
PART FOUR: ECENTIME New Star Program introduction
These last 30 years China has been a really attractive market for many foreign brands. However, succeed in reaching Chinese consumers remain a hard task. In fact, trends are constantly evolving, urging international brands to adapt their communication. Lately, Chinese social networks are the means to access to Chinese consumers. Therefore, which brands have been successful in China thank to online strategy and how companies can adapt it to their goals ?
From Louis Vuitton to Filorga, we are analysing four foreign brands' online promotion methods in China. To understand Chinese retail platforms as well as Chinese social media is the key to attract Chinese consumers. Since 2013, Xiaohongshu is the new community where Chinese gather to share their experiences and promote products. By creating a big community attracted by trends and KOLs, Xiaohongshu is the next social network to be on.