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ECENTIME unveils its first white paper on Double 11 and Black Friday!

Dernière mise à jour : 30 juin 2021

ECENTIME is one of the global top-rank shopping advisories and the largest one in France targeting Chinese consumers who are expected to consume 44% of the global luxury and cosmetics inventory by 2025.

Since our creation in 2017, Ecentime has generated revenue of over $300 million (over €252 million). We have also worked to bring about the emergence and introduction of China's largest shopping festival, now a global phenomenon, the famous Single's Day (also known as Double 11) as well as the global shopping fever “Black Friday”. And in 2020, We’ve made an evident improvement.

First, in a few figures about our 2020, ECENTIME it is:

2.6 million clicks per month.

1 million followers on all our social networks.

More than 600,000 downloads of the mobile app (iOS and Android).

60 million impressions per month on our entire platform (app. + website).

ECENTIME publishes for the first time a white paper (in English and French languages) on the November 2020, including the Double 11 and Black Friday shopping festivals. Below are a few details.

Second, even under the pandemic, Ecentime has made progress.

In 2020, our sales volume has raised 37% in comparison to 2019, our market in Spain showed the largest improvement, the sales volume has increased 137%.

The sales volume during the ECENTIME Double 11 event increased by 57% in 2020 compared to 2019. This can be explained by the fact that more brands wanted to participate in the event and wanted to invest more to sell more efficiently.

As for Black Friday organized by ECENTIME has increased by 17% this year compared to 2019.

The number of brands participating in Double 11 and Black Friday at ECENTIME is growing. In 2020, we have 126 brands participating our double 11 event and 357 brands attending Ecentime’s Black Friday activity.

The total number of impressions for both events (Double 11 plus Black Friday) has almost doubled in the space of a year since we have not only influence in France, but also in the Netherlands, Germany, Spain and Italy. ECENTIME has continued to grow its willingness to expand in all four corners of Europe. Let us recall that in France, the Chinese community is made up of approximately 600,000 to 700,000 individuals and that the last market in which we are present, that of the Netherlands, also represents an important manna of potential consumers with a population of approximately 100,000 Chinese citizens or people of Chinese origin.

The sales volume of each sector increased in November 2020 compared to the results of the previous year. The luxury sector grew by 4%, which is explained by the fact that ECENTIME, through its awards and nominations (finalist of the LVMH Innovation Award 2020 and integration of the "La Maison des Startups" programme in partnership with the LVMH group and Station F), ECENTIME is positioning itself as an ambassador of luxury houses to local Chinese communities.

Overall, according to Ecentime’s achievement in 2020, of our results concerning double 11 and Black Friday. We should believe that Ecentime’s future is promising!


Download our white paper (English and French version) below 👇

Télécharger PDF • 797KB
Télécharger PD • 882KB

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