BRANDING
Chinese consumers are very sensitive to the reputation of a brand and the image it conveys. If a new entrant wants to establish itself on this segment of consumers, it will have to do some branding to make itself known and emerge with this clientele. The greater your brand's reputation, the more authority it will have among the community, the more people will be willing to buy your products.
Our professional team writes branding articles in a storytelling style to tell the story of your brand while giving a feeling of closeness to the reader. Your strengths and values will also be highlighted, in order to give you more authority with this target group of customers.
>Each campaign is coupled with placements to give visibility (Ad Splash screens, banners, etc.) and can also be our other services such as Influence marketing etc. in order to give your brand the visibility it deserves.
DRIVE-TO-SALES
Our marketing team writes drive-to-sales articles to share your offers with our community. We adapt your identity to the Chinese consumer target group and each article includes your key information: your brand description, product information and description, how to buy, what are your key products etc. The strengths and advantages of your products are highlighted in the form of recommendations in a storytelling style to get precisely this closeness to consumers.
>Each campaign is coupled with placements to give visibility (Ad Splash screens, banners, etc.) and can also be our other services such as Influence marketing etc. in order to give your brand the visibility it deserves.
INFLUENCE
KOL stands for Key Opinion Leader, which is also known as an “influencer”. Each KOL has its own niche and they all have extensive product and brand knowledge and influence. In China, Word-of-Mouth marketing is incredibly important in terms of consumer decision making, 20 to 50 percent of all purchasing decisions are influenced by it. Consumers have more confidence in the KOLs' discourse because they are able to connect and relate to their audience in a way that’s intimate and authentic.
>We work both with Chinese KOLs / KOCs living in Europe and/or in China. We offer a complete service: campaign strategy, choice of KOLs according to your brand and your objectives, content review et post campaign analysis.
ECENTIME platform Influence new feature: "Crowd-test 众测"
Users can offer to try new brands and in exchange commit to writing a detailed article about their experience. This is an excellent way for new brands to make themselves known and gain the trust of users. This product test will then be synchronised with the brand's promotional article to gain authority.
SOCIAL MEDIA
It is crucial for a brand to be present on Chinese social networks, but why? More than 91% of Chinese online users have at least one social media account. A huge percentage of this population uses social media to research brands before making a purchase. They comment on their purchase experience via social media and share their product and brand findings with their extended networks.
>We can effectively manage community management with a strategy that is tailored to your needs and objectives to help you emerge on the Chinese market.
The cross-border channel in China generated RMB 78.5 billion in gross merchandise volume (GMV) in 2019. It’s around 2.2% of China’s online retail sales which means there is substantial room for long-term growth for brands and retailers.
Through consulting, we accompany all brands, whatever their industry and size, wishing to establish themselves on the Mainland China market via CBEC (Cross-Border E-commerce) activations.
>China is our business, our expertise and we respond to the needs of brands and companies, such as: support in the Chinese market, Market Research & Analysis, Brand repositioning, Monitoring consumers trends & behaviours, Local market activation, Growth Strategy etc.