Nowadays, typical mainland Chinese tourists are not coming to western countries any time soon, how businesses can reach Chinese customers?

By creating a big community attracted by trends and KOLs, Xiaohongshu is the next social network to be on.

This picture shows a smartphone in the dark with a hand holding it. It illustrates the digitalisation of China and the digital marketing.

Social E-commerce has been around for several years now in China. Media platforms and brands have found that people influence each other.

The biggest E-shopping event takes place every year on November 11th and goes almost unnoticed by the world.