6-month campaign

+10%

Superior affiliate program average

+69%

Mobile transactions

+51%

Above average

affiliate program

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Sephora's goal was to develop its sales to the Chinese community in France, wishing to acquire new qualified customers and develop its recognition and brand image.

Test phase

We have focused on Sephora's price orientation in our articles to develop sales. The results over this period were 45% higher than the average for other Sephora affiliate programs.

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Optimization phase

Content development, publication of articles and development of an online community around Sephora and its products.

Development phase

Development of Sephora events (Valentine's Day, Christmas...) in order to increase sales.

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